One platform for customers, operations, loyalty, payments, and growth.
Main Tap plans build from core NFC/QR, requests, verification, leads and payments into rewards, booking, Wallet, TV operations, branding and advanced Max Tag workflows. AI Receptionist and dedicated business texting stay separate so each business adds only what it needs.
Start with the core. Add the tools your operation needs.
Every self-serve plan includes one business location. Additional locations are $15/month each. Higher plans add retention, Wallet, operations, branding and advanced tag capabilities without changing the core Tap workflow.
Free
NFC/QR pages, requests + Live Board, payments, reviews, leads, checklists, events, rentals and Time Clock — with Tap branding.
- 1 included location
- +$15/month per additional location
- NFC/QR customer pages
- Review redirects + private feedback
- Customer text/email signup
- Local Leads marketplace
- Service verification + asset history
- ✅ Checklists for jobs, openings & turnovers
- 🎟️ Events & tickets (Wallet, door scanning)
- 🔑 Rentals with waivers, deposits & online booking
- ⏰ Time Clock + shift alerts
- 🚗 Asset Link bays (vehicles & equipment)
- 🕒 Digital line (join from home)
Pro
Rewards, online booking, Wallet + email campaigns, customer accounts, AI Tag and deeper page customization for growing businesses.
- 1 included location
- +$15/month per additional location
- Everything in Free
- Online booking + deposits + On the way
- Rewards, punch cards + birthday perks
- Campaign tools (Wallet + email; texts on every plan)
- Custom links
- Customer accounts
- Advanced page customization
- Better analytics
- ✨ AI Tag, AI Guide + AI Operator
- Up to 2 managers & 2 contractors
Growth
Wallet-powered loyalty, TV screens, event planning, mass tag programming and full analytics.
- 1 included location
- +$15/month per additional location
- Everything in Pro
- Apple & Google Wallet passes
- Wallet card updates + reminders
- Full analytics (90 days / 1 year, trends)
- TV Screens for operations (kitchen, pickup, menu, wait queue, slideshow, live board)
- Add / program many tags at once
- 🎉 Event planning (weddings, parties, conferences)
- Customer-specific Wallet cards
- Loyalty/reward balances
- Upgraded reward animations
- Up to 3 managers & 3 contractors
Scale
Fully branded customer experiences: no Tap branding, Wallet branding, your logo on QR codes and a co-owner.
- 1 included location
- +$15/month per additional location
- Everything in Growth
- Custom Wallet branding
- Remove Tap branding
- Logo on tag QR codes
- Co-owner role
- Priority support
- Up to 4 managers & 4 contractors
Ultimate
Advanced operations for properties, job sites, fleets, contractors, assets, and high-volume teams.
- 1 included location
- +$15/month per additional location
- Everything in Scale
- Max Tags: master groups, job checklists, plans & models, tag cloning
- Lowest Tap payment fee (0.10%)
- Crazy Ex™ emergency escalation included
- Unlimited managers & contractors
- Tag buttons by trade / role
- Asset-aware links & connected data (recalls, your API)
- CAD, Autodesk model & job plans on tags
- Connections & webhooks on tags
Enterprise
Custom scale, integrations, onboarding, development, managed campaigns, and enterprise support.
- Everything in Ultimate
- Custom location counts
- Custom integrations
- Onboarding
- Custom development
- Managed campaigns
Voice plans are billed separately per business.
Included minutes and emergency escalation limits come from the same entitlement rules used by the AI Receptionist runtime.
AI Starter
150 included minutes. One emergency contact · 1 outbound attempt.
- AI business answering and caller assistance
- Lead/contact capture and business-context tools
- Service requests, booking/waitlist tools when configured
- 1 emergency contact · up to 1 outbound attempt
AI Plus
300 included minutes. Automatically tries the next contact when nobody answers.
- AI business answering and caller assistance
- Lead/contact capture and business-context tools
- Service requests, booking/waitlist tools when configured
- 3 emergency contacts · up to 3 outbound attempts
AI Pro
600 included minutes. Persistent escalation until someone answers.
- AI business answering and caller assistance
- Lead/contact capture and business-context tools
- Service requests, booking/waitlist tools when configured
- 5 emergency contacts · up to 15 outbound attempts
AI Business
1000 included minutes. Persistent escalation until someone answers.
- AI business answering and caller assistance
- Lead/contact capture and business-context tools
- Service requests, booking/waitlist tools when configured
- 5 emergency contacts · up to 15 outbound attempts
Dedicated number + prepaid messaging credit.
Texting is also billed separately per business. Message credits are prepaid and cannot go negative.
Business Texting
Recurring number fee, plus prepaid message usage.
- ≈ 60 SMS segments per $1 credit
- ≈ 25 MMS messages per $1 credit
- Credit packages: $10.00, $25.00, $50.00, $100.00
- SMS/MMS campaign delivery and history
- Business-specific consent and STOP handling
Wallet → Email → SMS
Businesses can use lower-cost owned channels first and spend SMS credit only when they choose texting.
- Purchased credits share one dollar-denominated balance
- Long or Unicode SMS may use multiple segments
- MMS consumes the same balance at its configured rate
- Server checks available balance before sending